Asda has launched a range of traditional Asian clothing in 21 of it’s branches.
The range is released as a respond to a demand for more Asian attire, and has been created with the Western shopper in mind as well. The collection has been created in conjunction with a team in India and uses traditional Indian fabrics.
Clothes range anything from £7 to £26, as part of the George for Asda line. The 13 piece collection includes, sequinned embellished Salwaar Kameez (traditional suits), Khurtas (tunics), Dapata (scarves) and Churidar (slim trousers).
The brand director, Fiona Lambert expresses her excitement about the launch:
“We are extremely proud to be launching the UK’s first mainstream range of traditional Asian clothing,”
And Brianna Ragel, editor of Asian Woman magazine says:
“It is exciting to see a well known High Street retailer embracing ethnic cultures, and offering good quality authentic outfits at affordable prices.
“This definitely marks a turning point for ethnic clothing on the High Street.”