H&M are doing it and doing it and doing it again it seems, this time with womenswear designer Sonia Rykiel. The high street giant are set to release a Rykiel lingerie collection in the winter and a knitwear collection in the new year.
“It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means. This collaboration fits perfectly with our philosophy. The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year. The knitwear collection is perfect for welcoming a colourful new season.”
Nathalie Rykiel, artistic director spoke on behalf of the family owned business.
It’s the first time H&M are doing a lingerie line with an outside designer and it is said to hit stores in the Autumn/Winter of 2009. While a knitwear and accessories collection will be available in February for Spring/summer 2010. Available for women and girls (from 18 months to 8 years). 1,500 worldwide stores can look forward to the overnight stays and queue upon queue the night before the opening.