Jeans are probably the most stressful and frustrating pieces of clothing to choose, fit into and purchase. Bodymetrics is a service designed to elimante the guessing game when it comes to knowing your size and does it all for you, digitally.

The Bodymetrics service uses a ‘body-scanner’ to scan your body, capturing over 150 measurements, and produces a digital replica of your size and shape. The service then offers you ‘Made -to- Measure Jeans’, ‘Body-Shape Jeans’ and ‘Online Virtual Try On’.

Bodymetrics is exclusively in Selfridges, Oxford St. For more information visit their website here.