WORLD-RENOWNED COLOURIST RITA HAZAN CO-CREATES THE NEW VIBRANT COLOUR PROTECTION RANGE WITH SUNSILK.
“I love colour. I’m obsessed with it” says Rita Hazan who is one of seven global hair experts chosen by Sunsilk to co-create new products for specific hair types. Sunsilk’s new Vibrant Colour Protection range ensures longer-lasting colour and healthier hair, sealing the cuticle layer to lock in colour molecules. It contains Rita’s chosen ingredients: amnioshields and a UV filter to protect hair from damage and intensify its colour.
Each expert has been chosen for their specialist, world-class knowledge and pioneering technologies. As one of the most sought-after colourists in the world, New Yorker Rita Hazan owns an elite Manhattan salon where she creates and re-invents celebrity styles. Her spectacular colour work is seen regularly on TV screens and cinemas across the world as her star-studded salon creates the signature looks for A-Listers such as Jennifer Lopez, Jessica Simpson and Jessica Biel who vow by Rita’s instantly “wearable” colour style.
“I like to really get to know a girl before I colour her hair. Sometimes, people don’t have the right personality to go blonde. Hair has to be absolutely part of who a girl is,” says Rita, whose team of super stylists is always backstage at fashion shows – a unique insight into the best way to treat and care for coloured hair.
“My co-created Sunsilk Vibrant Colour Protection range contains Amnio shields and a UV filter – the perfect combination for damage-free hair that diffuses amazingly vibrant colour”.
RITA’S TOPS TIPS FOR VIBRANT COLOUR
*Where possible, have your hair coloured at a professional salon so that you have access to expert advice
*Use products, such as Sunsilk Vibrant Colour Protection with UV filters to protect your hair even when you are out of the sun
*Wait at least four weeks in between colour treatments so hair has time to recover
*Rinse your hair with cool water after washing. This will close the cuticle and encourage your colour to stay vibrant
*Wet your hair before swimming so that it does not absorb so much chlorine/chemicals which can effect your colour
*Use a wide tooth comb/natural hairbrush so as not to damage hair when brushing
*Point your hairdryer downwards when drying, this will help the cuticles lie flat and encourage a sleek and impressive shine to bring out your colour.