Perfect Straight: Yuko Yamashita

GET STILETTO-STRAIGHT HAIR WITH THE NEW SUNSILK PRODUCT RANGE: PERFECT STRAIGHT, CO-CREATED WITH WORLD-RENOWNED YUKO YAMASHITA.

“All women deserve to have glossy, poker-straight hair. With Sunsilk, I’ll be able to bring beautifully straight hair to women all over the world”, says Yuko Yamashita, who, with Sunsilk, has co-created a revolutionary new product range: Perfect Straight.

For millions of girls vertiginously straight hair is synonymous with Yuko Yamashita: inventor of renowned YUKO™ Hair Straightening System, hair stylist, entrepreneur and salon owner. Tokyo-based Yuko has devoted her entire life to helping create flawless, perfectly-straight locks that are beautifully healthy and glossy, and now she is one of seven pioneering global hair experts chosen by Sunsilk to co-create new products for all hair types.

Yuko believes it’s impossible to create perfectly smooth/straight hair by looking at the mass of hair as a whole; her secret is to observe every strand individually. For her, every strand is its own quest for perfection. How each one interacts with the next determines how smooth your whole head of hair will be.

The secret ingredient selected by Yuko is Aqua-Lysine complex with Hydrolised Proteins which helps align rebellious hair from root to tip and reduces frizz. Yuko has brought the knowledge she used to develop her renowned YUKO™ Hair Straightening system to the Sunsilk Perfect Straight range. Her system straightens curly or kinky hair perfectly whilst keeping it healthy and glossy.

Yuko says “Girls try so hard to get their hair straight, but often they damage it in the process. I am proud that the product range I have co-created with Sunsilk will help them achieve their dream of perfect-straight, yet healthy hair.”

YUKO YAMASHITA’S TOP TIPS FOR PERFECT STRAIGHT LOCKS

*Use my Sunsilk Perfect Straight styling products in conjunction with relevant shampoos and conditioners. This will insure that your hair is smooth and the hair follicle will be protected against heat damage. The last thing you want is dry, brittle hair

*Shampoo is for your scalp, conditioner is for your hair shaft and ends – treat it like a skin lotion, moisturising the hair and closing the cuticles

*Avoid having to go over the section of hair more than once, this may cause unnecessary damage

*Slowly straighten one inch sections of hair at a time – by working on small sections you can effect the way each strand interacts with the one next to it, determining how smooth your whole head will be

*Allow your straightening irons to fully heat up to the set temperature before styling

*Always make sure your hair is clean before straightening; dirt or grease left in the hair will be cooked by the heat of the hair iron

*Don’t forget to smile. Your hair will look even better accessorised!

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