Defined Curls: Ouidad

EMBRACE YOUR CURLS WITH SUNSILK’S NEW DEFINED CURLS RANGE CO-CREATED BY OUIDAD.

Sunsilk’s Defined Curls, co-created with Ouidad, is a new and innovative product range containing Hydro Elastin, providing a hydration barrier to lock in essential moisture to create thirst-quenched curls, with dialed up curl control and dialed down frizz and volume.

“Curly hair has a body language of its own. It bounces, it speaks; it’s alive!” says Ouidad, the world’s “Queen of Curls”.

New Yorker, Ouidad, is the world’s best at working with curls: she has dedicated 30 years perfecting techniques and technologies to empower women to embrace their curly hair.  She runs a curls-only salon in New York, a further 22 salons in the States and has written a book called “Curl Talk.”

“There are so many misconceptions about curly hair. People believe that it’s coarse and tough, that it needs beating into submission. In fact, 90% of curly hair is baby-fine; there is just a lot of it! You need to work with the curl – feed and nurture it with good products, such as the Defined Curls product range I co-created with Sunsilk.”

OUIDAD’S TIPS FOR CONTROLLED CURLS

*If curls have gone flat overnight, tip head upside down and massage hair near your scalp in a circular motion. This generates volume at the roots and wakes up your look

*Make sure you do not pull or over-massage your hair when washing it; this will cause it to become matted and difficult to manage

*Put water and a little ‘Defined Curls’ in a spray bottle. Shake it well and spray on your hair avoiding the scalp. This is the perfect way to perk up your hair if you don’t have time to wash it in the morning

*Never go to bed with wet hair as the curls will dry unevenly and become frizzy

*Avoid brushing. Instead use a wide tooth comb or even better finger-comb your hair to separate the curls

*Avoid using a hairdryer and let hair air-dry, this will minimize the frizz

*A headband can be a lifesaver. Pull your hair back in a band while it’s damp to “flatten” hair at the crown, leaving the curls at your hair’s ends. Later you can pull off the hairband and you’ll have gorgeous body.

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