SHINE EVERY DAY WITH SUNSILK’S NEW BLACK SHINE PRODUCT RANGE, CO-CREATED WITH HAIR INDUSTRY PIONEER JAMAL HAMMADI.
“The hair of a child shines radiantly – it’s natural, healthy, glossy and full of moisture – that’s what women can expect from Sunsilk’s new Black Shine range I’ve co-created” says renowned coiffeur Jamal Hammadi.
Sunsilk’s new Black Shine, co-created with LA based Jamal, is a high performance product from Sunsilk that gently nourishes each hair fibre to activate its natural shine properties, so hair glows brilliantly.
Paris-born hairdresser Jamal began styling in the early 90s and is now well-known for creating sensuous and glamorous looks for Hollywood celebrities and countless super-beauties on New York and Paris runways. His A-List clients love his passionate and obsessive appreciation of detail: “It drives me crazy when something is not done right!” says Jamal. His clients regularly fly him thousands of miles across the world because they know he’s the best at giving them high-shine hair. His work regularly adorns the front cover of Vogue, Elle, Vanity Fair and Harpers Bazaar.
“Everything we do to our hair depletes moisture; using the wrong shampoo, blow-drying, colouring or straightening. The Black Shine range I’ve co-created with Sunsilk develops shine from the inside out and replaces lost moisture. With Sunsilk, I want to bring brilliant black shine to girls worldwide.”
JAMAL’S TOP TOPS FOR LUMINOUS BLACK SHINE
*Start with a great cut – take care of the ends of your hair for healthy shine
*A clean scalp ensures healthy and shiny hair. Use Sunsilk Black Shine Shampoo regularly to achieve the brightest shine and deep condition hair twice a week with Sunsilk Black Shine Conditioner
*Be gentle when drying your hair after cleaning, the more you rough it up the more cuticles you will damage
*Vitamin E is vital for luscious shiny locks. It’s found in foods such as avocados, berries and nuts
*Rinse your hair with cold water after washing to seal the cuticles and lock in moisture and shine
*Use a good bristle brush rather than a comb to prevent breakage
*Make sure you up your iron intake. Iron will give hair a fantastic shine. I always advise my clients to eat lots of good proteins and vegetables.
Jamal has worked with a host of celebrities: Most recently he styled the hair of Jennifer Lopez for USA Elle Magazine and Drew Barrymore for the Toronto Film Festival. He’s also worked with Nelly Furtado, Lindsay Lohan and Heather Graham.