Miu Miu is positioned as the daily-oriented, younger clothing line from the Prada fashion house.

Opened in 1992 and headed by Miuccia Prada.The name Miu Miu is actually taken from Miuccia’s nickname ‘Miu Miu’. (Which we love!)

The brand is one of my favourites, it’s chic, classic and still manages to be edgy and quirky.

We’re loving this 70′s inspired ad campaign. From the hair, makeup, clothes and especially shoes, we can really feel the concept perfectly, and we think they’ve done a great job.

We heart MIU MIU