Back in September we had excited you with news that Forever 21 were planning on expanding to the U.K.
Well it’s finally here! The LA clothing store has landed on UK soil! Choosing The Bullring Shopping Centre in Birmingham as it’s destination of choice. There were talks of the popular retailer opening it’s first outlet in London’s chic Covent Garden, however Birmingham was favoured over the capital, mainly due to it’s size and young demographics.
Forever 21 executive vice president Larry Meyer said: “Our business is primed for significant international growth this year. Bullring is an ideal location and we are looking forward to expanding our business into Birmingham and other parts of the UK.”
The store will be set to open in July this summer and is 50,000 sq ft making it the largest outlet in the Bullring Shopping Centre after Selfridges and Debenhams. (Another reason behind it’s opt for Birmingham.)
The price range makes it clear cut competition to the UK high street favourites such as Topshop, River Island and H&M.
To be honest Five Five Fabulous are so excited about it finally being a part of the UK Fashion Tray that we don’t mind where the first store has opened. Just as long as it’s opened! We are huge fans of the store as I’m sure our readers can all tell from our Style For Sake Of Style posts, as most of the clothing and accessories hail from Forever 21!
P.S- We hear that London’s Westfield is a favourite for the opening of their second outlet!