Meeting Wolf & Badger

By Reem in : Fabulous, Videos // Aug 12 2010

Zoe Knight and Samir Ceric, a couple that are not your average Mr & Mrs. They appear in the form of bright pink suits and extra frilly day dresses. They also appear in the form of a fresh new concept boutique in Notting Hill called ‘Wolf & Badger’.

What, you may ask is so special about yet another boutique in the heart of West London? Well, this isn’t your everyday Boutique stocking the vast ‘expected brands and styles’, it is as Co-Founder Zoe Knight would like to call, a ‘Hub of Talent’ stocking everything from Fashion’s next best thing to Art Deco’s latest spider shaped candle holder.

I’ve had the pleasure of meeting Zoe and Samir on several occasions, and every meeting was more welcoming than the last. I managed to grab some of their precious time this week, where I was given the opportunity to sit with the two of them and find out a little bit more about the beginning of Wolf & Badger, the hardships and challenges behind opening a new store (let alone a whole new concept) and of course its future ambitions and successes.

Zoe and Samir, are probably one of the rare few left in the industry that really stand behind the up and coming market in full, not just to make a quick buck or extort the new faces and talent fresh out of Fashion schools around the world. With the opening of their flagship store in only February of this year, they are already venturing out and collaborating with huge department stores. You can from today, find Wolf & Badger’s Summer Residency in Selfridges throughout August bringing you something new.

Watch the below interview for an insight into the business, the ideals and the thought process behind such a brand;