Erin Kleinberg‘s aim is to bridge a gap with a collection showing “semi-couture” tanks, tees, cardigans and novelty pieces. Created in 2008, she is no stranger to the fashion world with impressive experience under her belt at W Magazine. It was her love of design and entrepreneurial qualities that pushed her to launch her eco-friendly brand in 2008, which prides itself in both luxury and comfort. As we can see in her Fall 2010 line, the collection is effortlessly laid back and shows off her eye for femininty and cool. This lady is definitely one to watch.