A line that has recently caught my eye is Freda, it’s one of Matches own labels and has just released it’s AW10 campaign featuring non other than the stylish IT fashion girl herself, Olivia Palermo.

The line boasts some fabulous prints, gorgeous basics and a Camel coat that i just can’t stop staring at! Below are my favourite pieces, and I’ve included some behind the scenes shots from the shoot.

1.freda freda-y-tp093 tops IVORY- £150

2.freda FREDA-Y-ROMANA accessories TAUPE BLACK- £150

3.freda FREDA-Y-JK094 jackets CAMEL- £590

4.freda freda-y-dr094 dresses TAUPE BLACK- £320

5.freda freda-y-tp095a tops NUDE- £220

6.freda FREDA-Y-TP090-SATIN tops NUDE BLACK- £220