Last night I attended the launch of Mawi’s first flagship store in London. As soon as I arrived my eyes went straight for the outdoor fairground-esque tent all decked out with a tarot reader, popcorn and meringues on a stick! The whole street was packed and it was an amazing success for Mawi. I fell in love with the fairground theme, it gave the line such a different image but I’m excited to re-visit the store in a week’s time to check out the permanent theme.
Daisy Lowe was on the decks and the crowd enjoyed hoola hoop entertainment and did i mention the popcorn? Go and visit the flagship if you’re ever around London’s East End.
Congrats Mawi, I had a blast!