Diet Coke By Karl Lagerfeld Ad Campaign

The 2011 campaign for Karl Lagerfeld’s fabulous limited edition Diet Coke bottles features models Coco Rocha, Jeneil Williams and Heidi Mount and was photographed by none other than the man himself of course. This is perfect for the ‘Love it Light’ theme as each model acts as one of the puppets used as inspiration behind this year’s bottles with her own unique look and individual styling.

“It’s exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day. It was pure pleasure to do a campaign with people I like and for a product I love.” - Lagerfeld

If these bottles weren’t enough, check out the collector’s box also available for those who just can’t get enough of everything Lagerfeld!

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