When the Ralph Lauren press team sent me this video, I must have watched it two or three times. It stars some of the most adorable child models I’ve ever seen. The video is a magically magnificent school adventure, showcasing Ralph Lauren’s children’s wear Spring 2011 collection, narrated by award-winning actress and mother Uma Thurman.
“We are raising the bar by expanding the retail environment to new platforms, by delivering a best-in-class virtual shopping experience to both parents and their children, our customers can discover their style in a way that is engaging, informative and entertaining.”- David Lauren, Executive Vice President of Advertising, Marketing and Corporate Communications.
As Polo Ralph Lauren is dedicated to children everywhere and the preservation of the arts and education, the Company will donate 15% of all proceeds from the first month of sales of the Childrenswear Spring 2011 collection on RalphLauren.com to Room to Grow—a charitable organization chosen by Uma Thurman. Room to Grow is an innovative program which provides parents raising babies in poverty with one-on-one parenting support and essential baby items throughout their children’s critical first three years of development.
It’s an amazing campaign for an amazing cause, and I’m sure all our readers and Ralph Lauren fans will just love it.