Five Five Fabulous Supports Project Ocean

Five Five Fabulous Supports Project Ocean

Earlier this week FFF received a very exciting invitation to attend the launch of Project Ocean at Selfridges London, an initiative that challenges the public to imagine a world with “no more fish in the sea”. Alannah Weston, Creative Director at Seflridges has taken on this campaign and aims to encourage consumers to shop in a different way by setting the trend to stop eating endangered fish.


[Image taken by me on Blackberry]

The whole day was very inspiring and featured an exclusive view of ‘Washed Up’, a fashion exhibition showcasing beautiful ocean inspired haute–couture designs encapsulating a new meaning to fashion by illustrating environmental issues in an avant-garde way. Pieces from designers such as Alexander McQueen, Hussein Chalayan, Gareth Pugh, Iris van Herpen, and Andrea Cammarosano are displayed in the Wonder Room on the ground floor in Selfridges.

Judith Clark curator of the Wonder Room exhibition describes her passionate support for the Project Ocean campaign- “It is a rare opportunity for a curator of dress to be able to draw attention of such great political importance and urgency.”

The Octopus Dress designed by Iris van Herpen

Alexander McQueen Jelly Fish Print Platos Atlantic collection SS10

Hussein Chalayan Bubble Dress in collaboration with Swarovski

Amongst the designs, include surrealist Philip Treacy’s crystal lobster hat worn by Lady Gaga in 2010

Other ways to support Project Ocean are to buy the ‘Save The Sea’ T-shirts designed by Katharine Hamnett which are available in her pop-Up shop in the store. Amongst the outspoken T-Shirts are other goodies such as totes, towels and ribbons. So visit Selfridges stores nationwide or shop online until 12th June 2011.

Selfridges Creative Director Alannah Weston posing in front of sustainable fish in the Selfridges Food Hall

Project Ocean is running for the next 5 weeks and you can visit the store to learn more about the different ways in which you can help. It’s such an amazing cause and FFF are proud to be supporting it and we hope all of our readers will follow suit!

[Words by Reem Mursi, Press Assistant at Five Five Fabulous. Edited by Reem Kanj].

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