The Tod’s Group, a leading brand representative of Made in Italy, is supporting the restoration of the Coliseum, the renowned symbol of Italian history and culture. This is a project of patronage, which will not have any economic or advertising/commercial return for the company.
“We hope this important initiative encourages other companies and private patrons proud of our culture and country to follow. These signals could mark the beginning of a series of similar initiatives, strengthening our country’s image and creditability worldwide.” – Diego Della Valle, President and CEO of the Group.
This involvement, born not only from a civil conviction of participation, affirms the belief that by investing in Made in Italy – its skills, traditions and culture – makes the country more competitive and creates more opportunities for people who work there and love its history and its traditions.