Today marks the launch of Burberry Body, intensively worked on by Christopher Bailey for the past two years it’s the first Burberry fragrance to be launched by the brand. The TV ad (behind the scenes previously featured) will also be released today and begin airing in October. Mario Testino has created an incredible viral under the direction of Bailey to coincide with the beautiful still photo shoot featuring Burberry’s first ‘Body’ Rosie Huntington-Whiteley.

As well as the launch of the fragrance, today will also see the release of Burberry Nude, the first ever ready-to-wear collection to be created for a fragrance. Modelled by the beautiful Cara Delevingne and of course, shot by Mario Testino. The hues in this collection work perfectly with the spirit of the fragrance.