NEWS: Vodafone becomes Principal Sponsor of LFW

By Reem in : Fashion, Fashion Week, News // Nov 17 2011

A seven season partnership has just formed between Vodafone and London Fashion Week as the communications giant becomes the prinicpal sponsor of London Fashion Week starting February 2012. By registering for Vodafone VIP customers can set their sights on mingling with the fash pack as opportunities to win tickets to shows at the BFC Catwalk Show Space as well as access to an exclusive viewing platform and VIP lounge will become available. Vodafone will continue on as the title sponsor of Vodafone London Fashion Weekend and sponsor of the British Fashion Awards.

“From Haute Couture to high street trends, our customers tell us that fashion is one of their great passions. Through this exciting extention of our partnership with London Fashion Week we’re looking forward to giving them even greater access to the heart of the British fashion world.”- Danielle Crook, Vodafone’s UK Director of Brand Marketing.

“Vodafone understand innovation. Through this partnership with London Fashion Week, British Fashion Awards and Vodafone London Fashion Weekend they will be supporting our innovative talent whilst providing unique opportunities and access for their customers to experience fashion.”- Caroline Rush, CEO of the British Fashion Council.