11.11.11 saw the launch of Dsqaued2 brand new website powered by YOOX.com.
The brand known for their unbelievably sexy collections as well as their super cool following have launched a website that not only features a Men and Women e-commerce but also gives us an insight into the Dsquared2 ‘Universe’ with updates, news, celebrity spottings as well as runway and behind the scenes images.
Dean and Dan explain their inspiration for the new design- “We wanted to modernize our website to make it more straightforward: you look, you take and you go- a really grab and go approach! We have made surfing and shopping in the Dsquared2 world fun and easy!”
My favourite aspect of the site is not just the clean cut finish, but the accessibility to purchase anything you like, whether it’s a garment seen on one of the models backstage, on the runway or even on one of the designers themselves.
The new Dsquared2.com site presents a new range of innovative features developed from the partnership with YOOX Group such as buying pieces worn by celebrities or from backstage photos, bringing the Dsquared² client even closer to the world of Dean and Dan any place, any time with the iPad”, said Federico Marchetti, Founder and CEO of YOOX Group.
Enjoy browsing the site and look out for some of Five Five Fabulous’ favourite Dsquared2 Fall 2011 looks coming next week.