1982 saw the year that Red or Dead was born. Wayne and Gerardine Hemingway started their fashion story in the stalls of Camden Market and now, over 30 years later the brand has a fashion footprint spanning over footwear, clothing, spectacles, hosiery, swimwear, bicycles and fragrances.
Red or Dead will be undergoing a full re-design under the creative direction of Katie Greenyer, who has been with the brand since her late teens. You can follow Red or Dead on Twitter, Facebook and keep up to date with the changes at RedorDead.com.
I’ve had a little play around online and put together a casual outfit perfect for my days off.
Red or Dead’s AW11 Campaign.