Karl Lagerfeld lensed the Chanel SS12 ad campaigns, shooting the beautiful Saskia De Brauw and Joan Smalls at the same location as his last resort collection, the Hôtel du Cap-Eden-Roc in Antibes, France.
Lagerfeld explained to WWD back in October that the collection is “all about athletics and the sea, it’s very modern sportif and in black-and-white.” Mr Lagerfeld did a great job at capturing just that.
Saskia and Joan were styled by ex Vogue editor Carine Roitfeld and this is the second season in a row Roitfeld has been chosen to style the campaign. We love this campaign; it oozes serenity and calmness which is exactly how I feel when I’m by the sea.
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