Elliot Rhodes: A Unique Interchangeable System

I’ve recently been introduced to Elliot Rhodes, a unique belt concept store launched in 2004 with a flagship in Covent Garden. Walking into the store is like walking into an oversized belt drawer. With every kind of colour, fabric and size imaginable all ready to be individualised with Elliot Rhodes’ unique interchangeable system.

Customers can express their creativity by completely making up their own belt design by first deciding on a strap from their wide range which includes calf hair, suede, exotic skins and more and then adding their own choice of belt buckle. The straps and buckles are all interchangeable which means you can create a collection of both for never ending styles!

After about an hour of browsing and lots of trying on, I decided on a belt. A black suede calfskin strap (£85), beautifully sprayed with metallic varnish for a real ‘galactic’ feel. I put it together with an open oval shaped buckle in gunmetal (£25). I wanted something that wasn’t too bulky as I normally wear my tops over my jeans and this buckle has a slim design so worked perfectly.

The sales assistant was great in helping me put everything together. She showed me how easy it is to change buckles and she even altered the size and added extra holes to really create the perfect belt just for me. My belt was then packaged into it’s very own dust bag and placed on a foam strip to withhold its structure. It has now taken a proud place in my belt drawer!

Elliot Rhodes is available for purchase online, but for the real experience I suggest visiting them in store.

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