Next month Selfridges London are due to unveil the first phase of the transformed Womens Designer Galleries. According to the retail giant, the re-vamp will be inspired by the store’s neo-classical architecture and curate the best International and British designers alongside an exclusive digital art gallery as well as next-generation fitting rooms.
Boutiques featured in the galleries will be the likes of Chanel, Prada, Lanvin, Céline, Alexander McQueen, Balenciaga, Givenchy and Dries Van Noten alongside collections from Haider Ackermann, Rick Owens, Maison Martin Margiela, Comme des Garçons, Junya Watanabe, Sacai, Ann Demeulemeester, A.F. Vandevorst and Gareth Pugh.
“The Womens Designer Galleries will showcase some of fashion’s most exciting designers in a creative setting that embraces the expectations of today’s modern woman. “We know that our customers are sophisticated, global trend-makers and we look forward to presenting beautiful designer pieces in a serene and elegant environment.”- Alannah Weston, Selfridges Creative Director
Watch chapter one of the film series describing the inspiration behind the Womens Designer Galleries with Alannah and architect Jamie Foubert.
To get us excited for the unveiling, here’s a sneak peek behind the in-store hoardings at the making of the Selfridges Womens Designer Galleries.