Versace’s Étoile de la Mer Eyewear SS12 Launch

Following on from the sultry Californian desert shoot of the Versace SS12 ad campaign photographed by Mert & Marcus, Versace have today released images of their Étoile de la Mer eyewear capsule collection featuring Gisele as the model.

The collection, which will be available in Versace boutiques and selected retailers worldwide from March 2012, focuses on just two  sunglasses and one optical model inspired by Donatella’s muse of a ‘Versace siren who arrives in the city in the middle of the hot, hot summer.’

“Gisele was the perfect choice for this campaign. Her beauty is so bold in these images and she radiates true strength and sensuality. As an iconic beauty, she is also the perfect fit for the Étoile de la Mer eyewear collection. The images of her in the collection are stunning and powerful. This is exactly the vision I had when I started the design process.” – Versace’s Creative Director, Donatella Versace.

What do you think of the campaign? 

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