Agent Provocateur SS12 Ad Campaign

By Reem in : Campaigns, Fashion, Models // Jan 25 2012

Agent Provocatuer reveals Mylene Jampanoï as the face of their Spring Summer 2012 campaign. The french beauty looks totally etherial and I’m really feeling Agent Provocatuer’s softer approach to sexy.

“After several successful campaigns featuring powerful femme fatales in high-octane bold imagery, I decided that I wanted to take a softer approach for Spring Summer 2012. I am a huge fan of the soft focused era, the glowing scenes from the gently erotic films such as Emmanuelle and The Story of O and my collection of vintage Playboy Magazines made me want to re-introduce the sensuality and flirtation of the 70’s into our campaigns. We chose Mylene Jampanoï for this campaign because she has a feline sensuality that compliments her pin-up figure. She shows that an AP woman can be wholly feminine while still maintaining the allure of a confident woman.”- Creative director Sarah Shotton.