Peroni Collaborazioni Talks Introduce Angela Missoni

By Reem in : Designers, Fashion, Videos // Jan 27 2012

On Wednesday evening I was very excited to be in the audience hearing iconic fashion designer Angela Missoni in conversation with renowned fashion journalist Gianluca Longo. Once again the Peroni Collaborazioni Talks held a sold out event at the V&A and the conversation began with a brief insight into the history of the legendary Missoni family. Angela then went on to talk about the development of her daughter, Margherita’s introduction into the world which involved a highly distributed ELLE US spread (2002) shot by Giles Bensimon whilst on a family holiday.

Angela mentioned how Margherita had tried her hand at theatre and drama and decided that ‘the life of an actress was not for her’- “Two years ago Margherita realised she had nothing more to prove to herself and loved fashion and thought that she could bring something to Missoni“

Angela Missoni is an inspiring woman and I was particularly interested in her stories on surviving the economic crisis. “Our name is much bigger than our business and our budget was shrinking”. She mentioned how bringing the Missoni family back to the advertising campaigns had happened at the right time. “We’re not part of a marketing product, we’re real”.

I won’t go into too much detail as Harper’s Bazaar filmed the entire evening and it’s the best way to see how truly personable and laid back this fashion icon is.

What do you think of the talk?