The alter egos of Jennifer Saunders and Joanna Lumley star in Alex Bittar’s AW12 ad campaign. The designer expresses his admiration for the Absolutely Fabulous stars, “I am a massive fan! I was beyond excited to meet and get to work with them. I have a tremendous respect for their talent. On set, it was one of those rare instances in my life where I was totally star struck.” 

Photographer John Swannell shot the campaign which sees Edina (Jennifer Saunders) sporting a New York tourist look and Patsy (Joanna Lumley) well, being Patsy.